SEO (Search Engine Optimsation) is a huge topic. Literally massive. Even all of the arms we have at Optipus would struggle to reach everything that impacts upon your rankings.
But in the presentation below by our director, Ben M Roberts you will learn what some of the basics of SEO are, why they are important and how you can start to grow improve your SEO.
How long does SEO take to work?
SEO is an ongoing process.
Depending on the size and depth of your website, there are a number of things you can do in a single project.
However, as your website grows you will need to revisit these. You will also have to keep creating new content, answering questions and keeping a handle of the technical parts of your website.
In short, there are short-term pieces of work that you can do, but to maximise your search and ranking potential you will have to continually add to, improve and evolve your content and website.